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Pink Ribbons, Inc.

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Original title: Pink Ribbons, Inc.
Year: 2011
Running time: 97 min.
Country: Canada
Director: Léa Pool
Screenwriter: Patricia Kearns, Léa Pool
Cast: Documentary
Cinematography: Sylvaine Dufaux, Daniel Jobin, Nathalie Moliavko-Visotzky
Producer: National Film Board of Canada (NFB)
Genre: Documentary | Disease/illness
Synopsis: Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

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User history

Pink Ribbons, Inc.

2011

Léa Pool