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smoKings

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Original title: smoKings (Smokings)
Year: 2014
Running time: 96 min.
Country: Italy
Director: Michele Fornasero
Screenwriter: Michele Fornasero
Cast: Documentary
Music: Giorgio Giampà
Cinematography: Paolo Ferrari
Producer: Indyca, Ventura Film, RSI-Radiotelevisione Svizzera
Genre: Documentary
Synopsis: The Messina brothers founded Yesmoke, a little tobacco company based in Turin, Italy. Originally Yesmoke was an online store for cheap cigarettes, selling mainly Philip Morris to millions of customers around the world. When sales reached over one hundred million a year, Big Tobacco sued them for 550 Million dollars, obligating them to shut their website down. As a result, the two brothers decided to build their own cigarette manufacturing company in the outskirts of Turin, taking the fight to Philip Morris in an effort to level the playing field. But today, the Italian government and their severe regulations has changed the course of this on-going debate.

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User history

smoKings

2014

Michele Fornasero