Minx

After a fateful meeting with low-rent publisher Doug Renetti, self-proclaimed feminist Joyce Prigger finally gets a shot at creating the magazine of her dreams, with one enormous catch.

Doug courts his usual advertisers, while Joyce looks for more conventional companies to do business with. Bambi looks to channel her newfound feminism into a new role.

The arrival of a new local politician disrupts Bottom Dollar’s status quo. Then, when her contributors pull out at the last minute, Joyce scrambles to fill Minx with articles that live up to her ludicrously high standards.

While David and Tina deal with Bottom Dollar's financial woes, Joyce helps a coverboy prepare for Minx's first presser.

While Doug and Joyce work to placate the Mob, the Minx team scrambles to live up to their leader's overly ambitious vision.

The Bottom Dollar crew takes to the streets to build brand awareness, but while Richie, Bambi and Shelly's word-of-mouth campaigns see some success, Joyce creates chaos on campus in her attempts to woo a celebrity guest.