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Consuming Kids: The Commercialization of Childhood

Original title
Consuming Kids: The Commercialization of Childhood
Year
Running time
66 min.
Country
United States United States
Director
Screenwriter
Cast

Producer
Genre
Documentary
Synopsis
Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world.
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User history
Consuming Kids: The Commercialization of Childhood
2008
Adriana Barbaro, Jeremy Earp
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